How to fill quiet weekday slots at an indoor golf venue

By the Bunkerbay team · October 2026 · 5 min read

Evenings and weekends look after themselves. Tuesday at 10am doesn't. Every empty off-peak hour still costs you rent, and if the bay's left on, power too.

Know which quiet you're dealing with

There are two kinds of quiet. Weekday mornings are quiet all year. Summer is quiet everywhere: across the UK venues we tracked, the typical venue fell from 46% of bay hours booked in February to 18% in September. Fixing one doesn't fix the other, so plan for the season as well as the slot.

Start with who's actually free

Off-peak isn't a pricing problem first. It's an audience problem. The people free on a weekday morning are different from your Friday night crowd:

• Retired golfers who play outdoors and want to keep their swing going in winter
• Shift workers and people working from home
• Parents between school runs
• Golf club members on a wet day, or when the course is closed
• Local businesses looking for a team lunch or client meeting with a difference

Things that work

Ask your off-peak customers to come back

The cheapest booking is from someone who's already played at that time. A "same time next week?" message after every off-peak session, with the slot and the booking link, does more than any advert.

Price the quiet hours differently

A lower off-peak rate, or an off-peak membership, gives regulars a reason to move from Saturday to Tuesday. Keep it simple: one off-peak window, clearly shown on the booking page.

Memberships matter most in summer. Venues we tracked with an adult membership averaged 18.4% occupancy from April to September, against 13.6% without. In winter there was no difference, which is also why discounting winter rarely makes sense: the demand is already there.

Run a weekday league

A weekly league or competition at a fixed time fills the same slots every week and brings people back. Seniors' mornings and lunchtime nine-hole leagues suit off-peak well.

Give coaching the quiet hours

Local PGA professionals need bay time to teach. Block-booking weekday mornings for coaching fills bays and brings new golfers through the door.

Talk to local clubs and businesses

Golf clubs often have members who'd play in winter or bad weather but don't know you exist. Local firms want something different for a team afternoon. One conversation can fill a regular slot.

Message past customers when a slot's empty

If tomorrow morning is empty today, a short message to people who've played off-peak before is worth sending. Make it easy: one slot, one link.

Measure it by hour

Total bookings hide the problem. Look at how full each hour of the week is, month by month, and you'll see exactly which slots need work. Our list of numbers worth tracking covers how.

And switch empty bays off

Some slots will stay empty, whatever you do. Make sure they're not costing you power too: here's what an empty bay costs.